Watch Your Users Go From Point A to Point Z
Ever wonder how a visitor flows through your website?
Netbiscuits, a provider of analytics and device detection products, has launched its Visitor Flow for Customer Journey Mapping tool, which helps marketers see which content is driving the highest traffic to their websites, which is broken down by multiscreen categories, how visitors are moving through their website and how user engagement changes across different pages and types of content, such as video, downloads and photos.
Visitor Flow can help marketers answer questions like: Is my content engaging my existing visitors and attracting new ones? Other questions Visitor Flow can answer are: Where are my most engaged and highest-converting customers coming from and how can I improve my content to increase traffic and visitor engagement?
An example use-case of Visitor Flow is that a marketer can understand how smartphone visitors from Twitter versus Facebook users on tablets engage differently with various pages and move through his or her website, helping to identify user experience problems that need to be fixed or content that performs better on different screens.