Weather-Based Email Triggers Down Under
Weather-driven email triggers are all the rage these days among professional digital marketers and demand is increasing - quickly and globally.
Skymosity, a weather-based marketing platform developed by Email Aptitude, has expanded its international coverage and will be bringing its patent-pending email trigger technology to Australia.
Marketers sending email to subscribers in Australia will be able to use the technology to create weather-triggered campaigns, each with custom creative and condition logic.
Campaigns can be set to trigger email based on an immediate weather change or set to "forecast mode" wherein marketers can indicate the cadence of deployment and how far out to look at a local forecast.
“In the past several years, Australia has grown significantly in the eCommerce Marketplace,” said Andrew Christison, Director of Business Development, Skymosity. “Skymosity expanding its weather-based trigger coverage across Australia will add tremendous value to current clients, while opening up weather marketing opportunities for Australian businesses, or any company with subscribers in AU.”
Skymosity currently integrates with many popular email services providers including Responsys, Bronto Software, and MailChimp among many others.