Web Design Inspiration for Minimalists
Minimalism has been a dominant theme in design for the past several years, but especially on the Web.
Not only are phrases getting shorter, but navigations are getting narrower, pages are getting smaller in number and images are getting less obtrusive and more suggestive. This trend will continue to gain steam in the coming months, with interactive elements on sites being reduced to their smallest and least obstructive state.
To get some inspiration for your minimalist initiatives, check out three brands below that are already embracing this trend:
Lasso’s homepage features a revolving carousal of product images and a large three-option menu for easy navigation. While the images are the main attraction on the site, Lasso supports its visual content with large, simple and descriptive font. This helps any new site visitor quickly find what they are searching for.
While UGG also uses a revolving carousal to feature its products on its homepage (similar to Lasso), the company opts for a more traditional menu bar positioned at the top of its page. The carousal of images, however, is very eye catching, and uses simple text and calls-to-action (CTAs) to help direct consumers to the right areas of its website.
Square proves that B2B companies can leverage minimalistic designs too. The payments company features a large image as the background for the top portion of its landing page, with simple white font and a bright blue CTA. Square also offers five simple menu choices at the top if its page to help new visitors navigate the website with ease.
There are many more websites leveraging a minimalistic design on the Web. Share your favorite sites leveraging the design trend in the Comment Section below.