Web Highlights from Week 16 for 'Net Pros
It's been quite a week - one that many likely will want to quickly forget (and it's not even over yet). But there were many developments to remember from the World Wide Web this week that may prove important to your enterprises' future 'Net success.
In this week's Weekly Web Roundup, Website Magazine has assembled some the top stories (from here at WebsiteMagazine.com and elsewhere) on digital advertising, software, social media, e-commerce and a whole lot more. Did we miss something you think is important? Let us know by sharing a comment.
Google Brings Google+ Comments to Blogger: - Users of Google's popular Blogger platform will now see direct comments from direct visitors alongside comments from people talking about that content on Google+.
Bing Integrates Pinterest into Image Search: Amid reports that Google Image Search changes in early January are driving less traffic, Bing announced that users of its image search product will featuer the Pinterest "pinit' button on every photo detail page.
IAB Updates "Quality" Guidelines: The Interactive Advertising Bureau released a new version of its Quality Assurance Guidelines or QAG (only for public comment). The self-policing framework aimed at insuring transparentcy the the quality of digital advertising between buyers and sellers.
Twitter Keyword-Based Advertising: Advertisers on the social network are now able to reach consumers based on keywords in recent tweets and the tweets that they have recently engaged with.
The Value of a Facebook Fan 2013: Syncapse released research into the average value of brand fans on Facebook and found that of the top 20 global consumer brands, the "fan value" was $174.17 U.S.
Wordpress Under Attack: Popular blogging and CMS solution Wordpress has been the subject of a recent attack, compromising thousands of site with low-level administrative credentials. Here are a few security tips to consider to protect your Wordpress deployment. Check out some Wordpress security tips here.
Intel Acquires Mashery: API management solution Mashery has reportedly been acquired by Intel. Mashery will service as a buildin gblock for an Intel suite of services - cloud services, digital storefronts, location services, network services and security - according to the announcement.
Google Affiliate Network (GAN) Retired: Google announced that it will be retiring the Google Affiliate Network and focusing on other products in the future. Note that GAN is seperate from both Adsense and DoubleClick for Publishers.
E-Commerce in China: The e-commerce market in China generated 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC), an increase of 66.5 percent over 2011's total.
Abandonment in Online Retail: Almost three-quarters (72.5%) of shoppers have left an online store or marketplace because they couldn't easily find what they were looking for. Two-thirds (66%) terminated an online purchase because the process took too long, or was overly complicated (60.8%).
Rackspace's Openstack Expanding for Hosts, Telcos: Rackspace announced plans to build OpenStack deployments for other hosting providers and telecommunications companies in a move which many believe will position it to take on rival Amazon.
Amazon S3 Storing 2 Trillion Objects: Amazon announced that it's S3 storage service now holds more than 2 trillion objects, up from 1 trillion in June and 1.3 trillion in November.
LinkedIn Updates Apps: Professional socnet LinkedIn updated versions of its iPhone, Android and web paps to focus on content and personalization. The company also recently gave a make over to its Recruiter product.
Facebook Launches CPA for Advertisers: Facebook will soon offer advertisers the ability to promote listings on a cost-per-action (CPA) basis. The functionality measures conversions within 24 hours of FB users clicking on ads.
Online Content Provides Value to the Internet: 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet according to a poll commissioned by the Digital Advertising Alliance.
Email's Top Performers and Benchmarks: Silverpop relased its 2013 Email Marketing Metrics Benchmark study and found that consumer product emails scored highest for open rates with a media 25.4 percent success rate.