Beyond Mobile; Understanding & Marketing To Users on the Web
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales, Web channels still constituted over double this amount in revenue.
Those software solutions that enable brands to market not only on mobile apps but desktop (Web) apps as well have the advantage in the competitive landscape of marketing and intelligence offerings.
Pyze, for example, which just launched version 2.0 of their Growth Intelligence platform, is currently processing over 1 billion events per day, and recently announced the addition of support for Web and native applications. The company looks to be positioned well to dramatically increase their growth.
The updated platform essentially aims to provide a more unified view across all channels and an opportunity to streamline integration of multichannel marketing campaigns, providing real-time visibility to users' behavior (which enables enterprises to act up on trends and patterns under the right conditions on the most effective channels).
Pyze also added support for email and SMS/MMS campaigns to the existing support for push, interactive push and in-app messaging campaigns.
“While mobile technology is permeating every industry, web apps remain a cornerstone of customer interaction, especially in traditional sectors such as retail and banking,” said Dickey Singh, co-founder and CEO of Pyze.
“Our success in delivering personalized experiences and engagement across mobile apps made the decision to extend those capabilities to web and native apps an obvious one. Pyze Growth Intelligence 2.0’s support for multichannel campaigns offers our customers new opportunities for growth.”
Support for mobile, Web, SaaS and native apps is included in the Growth Tier, which is free of charge for app publishers with up to 1 million monthly active users (MAU). Unified visibility across Web and mobile is included in the Hypergrowth Tier, which is $99 per month for up to 1 million MAU. Warp Speed plan is available for $299 per month for up to 3.141592 Million MAU.