Web Personalization 101: Create Personalized Marketing Experiences for Your Buyers
Online buyers today are better informed, more selective, and quicker to say no – or to simply walk away from your website. To appear relevant to every individual in your audience and catch their attention, you need multiple messages, personalized for each one. In this eBook, we'll show you how real-time personalization tools allow you to craft highly relevant experiences for every type of buyer visiting your site. Learn how these tools automatically identify visitor behaviors, demographics, and firmographics as well as present personalized messages to each segment of your audience.
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