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Web Privacy Predictions for 2012

Posted on 12.19.2011

Got a handle on privacy? For your Web property? Are you sure?

Online privacy solutions provider TRUSTe has released the following predictions for 2012:

1. Congress will not pass a privacy bill. The FTC has prosecuted an average of 10 privacy cases each year, and more can be expected in 2012. Companies must abide by regulatory requirements or risk prosecution.

2. Presidential candidate announces plans for a new post. And it will be ... the Secretary of Online Privacy.

3. Ad privacy notice and choice goes mobile. Companies must implement a mobile privacy solution and offer customers a policy optimized for display on mobile devices.

4. FTC goes after websites for privacy violations related to third-party tracking. Companies will start to be held accountable for tracking conducted by third parties on their sites.

5. Privacy becomes a hot job skill. Companies will conclude that they need to hire people with in-depth privacy backgrounds to deal with increasingly complex regulations, as well as emerging marketing programs such as targeted advertising.

6. Location-based technology breaks national news. Innovative uses of location-based technology will make national headlines (i.e. crime-solving or instigating a political downfall).

7. When in Rome ...  This will be the year that U.S. companies must follow EU countries' individual privacy standards when doing business in Europe.

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