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Web Search Reinvented with Social Collaboration

Posted on 3.10.2014

It's unlikely you'll ever leave Google as your primary search engine, but there are some interesting approaches to Web search that demand the attention of Internet professionals as they showcase the ultimate evolution of the channel. 

Web search technology provider Leap2 has released, a new extension to the company's visual approach to search which takes real-time streams (via Twitter) and user collaboration and pulls them together into a platform it calls "perspectives". The experience allows users to determine sets of search results that fit together instead of relying on keyword based algorithms. 

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“Today, when we use a search engine, we type in keywords and a scientific algorithm returns the results that it believes we will be most interested in,” said Michael Farmer, CEO at Leap2. “We believe a user’s ideal search experiences are the ones in which the search engines return results that are relevant and interesting to them – the results they care about. With, we are the algorithm, and that makes the results much more satisfying.”

" clearly demonstrates that combining visual search with user-collaborated results provides a new way for users to find, sort and share information," said Peter Levinson, senior vice president of WhiteSky and former director of product management at Yahoo! Search.

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