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Web Trends and Microsoft

Posted on 7.01.2007
Web analytics and marketing performance managment solution provider WebTrends has combined its Marketing Lab offering with Microsoft Dynamcis CRM to provide online marketers a consolidated, real-time view into online visitor activiity and offline customer information.

The solution will deliver a more comprehensive view of customer data across all channels by combining real-time segmentation, performance metrics and targeting capabilities to deliver insights into unique visitors. Reducing the complexity for the Microsoft CRM offering, WebTrends believes the integration will provide actionable marketing insights and ultimately an enriched customer experience.

"This solution takes the strengths of both WebTrends and Microsoft Dynamics CRM and creates something that is truly compelling for customers,” said Brad Wilson, General Manager, Microsoft CRM. “The ability to directly tie marketing campaign spending to lead conversions allows organizations to measure the return on marketing investments in a very precise manner. This combination is something that every organization needs in place today.

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