Webcollage Signs Walmart Subsidiary
More than 3,000 e-commerce sites worldwide, including Walmart, Best Buy, Sears, Staples, Amazon, Office Max, Costco and Target in the USA, use Webcollage to provide rich product information for their reatil websites (and mobile visitors).
The New York-based Webcollage will provide the tools to build and syndicate rich content for thousands of products accessed through all of Asda's Web and mobile properties in the United Kingdom. Webcollage also syndicates content features interactive tours, videos and detailed descriptions of products. The company reports U.S. and Europe retailers see up to a 36 percent increase in sales with these features.
Webcollage has a similar arrangement with Walmart in the U.S. with rich product content live on 36,014 product pages on its site. The company also reports that customers accessed this content 107 million times in 2011.
"Delivering the lowest prices and the highest level of service to our customers is our number one priority,” said Frazer Locke, Trading Director at Asda Direct. “This includes making sure they have as much information as necessary to make informed purchases either online or in our stores.
“Webcollage can help us to provide our customers with topnotch content for a wide range of products ranged on Asda Direct, including images and videos to make shopping even easier and more appealing.”
Here are two rich content examples that are already live with Asda:
Example 1 (Power Page starts with “From the Manufacturer”)
Example 2 (A Mini-Site is launched from the “Play Product Video” button)
According to Webcollage research, manufacturers often get a 6 to 18 percent lift in sales from Webcollage-provided Mini-Sites and a 12 to 36 percent increase from the use of Webcollage Power Pages.