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Website Magazine 2015 'Net Predictions

Posted on 12.31.2014

Predictions are difficult to make - but they sure are fun.

The 'Net has experienced phenomenal growth in the ten years that Website Magazine has been in operation. Many, this publication included, believe that we're on the virtual cusp of another truly amazing round of innovation and that the Web as you know it today won't look anything like it does one year from now. And that's a good thing.

Here are a few "predictions" that we're (somewhat) confident will come true by the start of 2016.

 

+ Greater Use of Optimization & Analytics Tools

The Web is becoming more competitive by the day. In order to stay ahead of the competition, it's absolustely neccessary that brands make a a greater investment in optimization and analytics. Fortunately, with all of the powerful testing tools available and the increasing simplicity of analytics solutions, it's easier than you may think to get started.

+ Tapering of Social Media Participation

While the potential is certainly there, most brands still are unable to drive a return on their investment in social media. As a result, it is highly likely that a roll back of the focus enterprises once played on social media will occur. With channels like email providing a far greater opportunity to drive response and conversion, social may not dissappear but it will definitely evolve.

+ More Regular Search Engine (Google) Updates

Consumers will likely always rely on search engines to discover information but it's proving far more difficult to capture a top position. In order to expose end-users to the best possible information, search engines will accelerate the schedule they use to refresh their index in order to present users with fresher and more relevant information.

+ Increase in Accessible Design & Development Tools

Web design used to be expensive, complicated and incredibly time consuming. As more powerful software emerged (e-commerce platforms and content management systems), the 'Net experienced a digital growth spurt over the past few years and millions of companies have flocked to the Web since. That trend will continue in 2015 with systems which make both designing and developing a digital presence a far more simple process.

+ Greater Focus on Digital Security

With all of the high-profile cyber attacks on enterprises in 2014, it's somewhat safe to assume that there will be an increased focus on ensuring that not only consumer information is protected but that brands are safe from brute force attacks.

What do you believe will shape 2015? Let us know by sharing a comment below!

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