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Website Magazine April 2009 Contents

Posted on 3.30.2009

Getting Video-Centric
Video has burst on the scene in a big way. But many Web professionals continue to struggle with the technological and marketing challenges inherent in the platform. Used properly, video can be used to increase time-on-site, attract new advertisers, interact with users, promote products and services, and more. Discover successful online video marketing strategies for today and the future.

Selecting Bid Management Software
Average PPC bid prices have been climbing steadily over the past few years. As paid search management complexities increase, many advertisers are looking for ways to simplify the process. And that’s where bid management software steps in.

E-Commerce Software – Open Source or Commercial?
Internet retailers are forced to make a serious decision when it comes to their shopping carts — commercial solutions or those of the
open source variety? Which is right for your enterprise?

Online Video Copyright
Until recently, copyright law played a relatively minor role in online marketing, relegated to disputes regarding copied images, website content and code. Now, with the rise of video marketing, online copyright law is moving to the forefront.

Getting Into Website Sponsorships
By and large, consumers have learned to tune out display advertising. Product placement and sponsorships have started to appear more and more, however, as the products and entertainment we love become entangled in each other’s success. Learn how to get your site and content sponsored.

Investing in the Affiliate-Merchant Relationship
Few things are more important to a successful affiliate program than the relationship forged between the merchant and the affiliate. Make sure your affiliates are invested in your business and watch your program grow and prosper.

Evaluating Travel Industry Websites
Tom Now evaluates three leading travel websites to find out what they are doing
right and where they can improve. Take a page from these industry leaders to
improve your own website.


WM ’Net Briefs
Developing iPhone Apps
PCI Compliance for Online Merchants
Marketing Effectively on Craigslist
PDFzilla Software Review
Essential Tools for SEO/SEM

Departments
Top 50: Auction Sites
SEO Corner: Commenting for SEO
Who’s Who: GoDataFeed
Commentary: The Tenets of Web Success

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