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Email Options Not Dead Yet

Posted on 2.27.2007

I'm always surprised when I speak to anyone that does not use a feed reader (Google Reader, Bloglines, MyYahoo) to manage their subscriptions to various weblogs or online newsletters. But the more I think about it, the more I realize that not much has changed in the past 18 months when it comes to RSS adoption.  The percentage of users that subscribe to RSS feeds is still depressingly low. As I see it, there are several reasons for this. Primarily, most of the entire Web audience is not familiar with how RSS works and, as a result, maintain a preference for email despite the continuing (and in some opinions worsening) onslaught of unsolicited email (SPAM).

Here at the Website Magazine weblog, eight percent of our weblog feed subscribers opted to receive content via email instead of RSS. While I personally believe that RSS makes communication management much easier, you can't argue with statistics. If you have a weblog and want to generate a few more subscriptions, it's important to remember that email continues to be the primary and preferred way users receive information about you and your services. As such, Website Magazine has included a simple sign up form here (we use FeedBurner but many bloggers use FeedBlitz). Now you can get Website Magazine updates through email and RSS.

What are you waiting for? Receive an email each day with valuable content from the Website Magazine weblog.

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