Website Magazine Reader Interest Survey
This week, Website Magazine sent out a survey to our subscribers regarding their interests in relation to Internet success. I've pulled two questions from that survey as they provide a lot of insight into what is actually important to the success of our readers and to the success of their Internet properties in general
The three most important areas for the websites of Website Magazine readers to grow and improve were Search Engine Marketing (48%), Website Design (38%) and Content Management (32.7%). These topics of interest were followed by Online Advertising (24.7%), Email Marketing (24.4%), Ecommerce (23.1%) and Social Networking (22.8%). What's left? Quite a bit actually including the mobile Web, web hosting, online video, Web software and applications and customer service.
Regarding the usefulness of information available in industry publications like Website Magazine, just over 80% of respondents indicated that Tips for Successful Websites were very useful, as were Solutions for Enhancing Website Traffic (74%). 55% indicated that Profiles on Successful People were somewhat useful as were Briefs on New Technology and Products (49.8%)