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A Look at WSM Readers

Posted on 12.22.2005
Who are your fellow readers? It is a good question and a valuable one for advertisers to understand.

During a recent interview with, I mentioned that our preliminary research revealed that the majority of our readers spent less than 25K each year on operating their business (including design, hosting, promotions, development, etc.).

While it is difficult to tell precisely how much people spend (as few people calculate their time as a cost) what we found through a recent survey was surprising: 8% plan on spending less than 1K, 24% plan on spending between 1-10K, 24% plan on spending between 10-50K, 13% between 100-500K, 14% between 100-500K, 6% between 500K and one million and near 10 percent said that they would spend over one million on website operations in 2006. Topics of interest varied but were primarily Ecommerce (the focus of our third issue), design, SEO, Emarketing, advertising and CRM. The 544 survey respondents were from executive management, general management and sales management.

A big thanks to everyone who responded!

Pete Prestipino - WSM Managing Editor

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