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WebTrends Makes Data The Interface

Posted on 8.03.2009

Customer intelligence company Webtrends introduced Webtrends Analytics 9 today. The company is calling this version the most significant advance in user experience and data integration in its 15-year history. How you ask? They’ve made “data the interface.”

The new version of Webtrends Analytics (9) is comprised of some pretty impressive features, most notably in its interface which is simply a complete rethinking of data exploration and visualization. For example, RSS overlays enable users to determine how marketing investments influence their website by visually overlaying data from any RSS feed on top of trending web metrics. Pretty cool, right? It gets better.

Another interesting feature of this version of WebTrends is its Story View. The feature enables users to automatically convert data and metrics into “non-technical narratives” that offer written context that graphs and charts can’t. The text can be downloaded and shared as PowerPoint, Word, and other formats.

“Webtrends has created an entirely new user experience that makes it remarkably easy for us to quickly retrieve and provide key decision makers with necessary web analytics data. This sleek new design will provide better top-line perspective while allowing us to think about and leverage this data more effectively,” said Kate Johnson, Digital Relationship Marketing Manager, Kimberly-Clark. “Many analytic providers are lacking in this need so we’re very excited to see the direction Webtrends is going with this powerful new visual interface.”

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