Weekly Video Consumption Rising Among Heaviest Users
The state of online video is strong according to recent research from LimeLight Networks.
The company's new "State of Online Video Report" found that 18 percent of respondents indicated they consume 10-plus hours of video each week; that's up from 12 percent who said the same last year (2015). Just over 50 percent, however, watch less than four hours of video each week.
Additional highlights from the study include:
+ 45 percent of respondents say they watch most of their online video on YouTube (down from 50 percent last year), while 30 percent say they watch most of their online video via OTT services like Netflix and Hulu (up from 26 percent in 2015).
+ Television shows and movies take the top two spots of the video content types consumed most often by consumers, followed by original content and YouTube.
+ Facebook is the most popular platform for sharing video, with 52 percent of respondents indicating where the most often share (followed by at YouTube - 26 percent). 35 percent, however, said they don't share videos online at all.