What Annoying Email Campaigns Really Cost [Infographic]
As brands begin to know more about their email recipients and leverage those insights to market to them smarter, some companies are actually sending less emails than before.
While drops in website traffic and overall engagement can be scary enough for marketers to keep up the high frequency in which they send email (whether that's daily, weekly or dozens of times a month), it's important to explore personalization options that can help brands send more relevant emails that can be sent less - possibly reducing unsubscribes while increasing KPIs.
SmarterHQ released an infographic on the topic, detailing just how costly annoying email campaigns can be for brands. In fact, Forrester reports that failure to personalize email campaigns can result in up to $5 million of lost revenue over three years. Read on to understand more about the costs and opportunities: