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Digital Intent: What Did Marketers Search for in Q3 2017?

You can learn a great deal about what's hot and what's not by monitoring keyword usage patterns of a particular audience segment. 

So, what is capturing the attention of today's marketers? 

A new study from True Influence found increased interest in the topics of “intent monitoring” and “intent data,” a trend many experts agree will influence how 2018 will shape up for digital brands.

Over the past 90 days, “artificial intelligence,” “online video marketing” and “location-based marketing” have the highest number of location searches. “Online video marketing,” despite having over 470,000 location searches from August to November is down 56 percent since the beginning of the year. The ‘Central’ region had the greatest increase in search locations for “ABM”, increasing by 84 percent.

“What makes this trending study significant is that it provides a window into the minds and interest areas of marketers nationwide," said Brian Giese, CEO of True Influence. 

"Since we know the B2B buying journey begins with online research, this use of intent signaling data powerfully illustrates a new capability for B2B marketers. With this study, they can really see which products and services companies are researching online, to tailor their marketing and activities to win new customers.”

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