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What Does the Pig Say? Youth Payments Service Says "Oink"

Posted on 12.05.2013

Oink doesn’t just represent the sound pigs make anymore, because youth payments service Virtual Piggy has officially changed its name to – you guessed it – Oink.

Virtual Piggy acquired the domain name from Digg founder Kevin Rose, who previously used the name as app for business-evaluation services. That said, the company’s rebranding won’t impact its privacy protection protocols, which are in compliance with the Children’s Online Privacy Protection Act (COPPA).

"Oink is a more appealing brand for teens, and a logical extension of the Virtual Piggy concept while retaining the brand heritage of the Piggy," said Dr. Jo Webber, CEO and Founder of Oink and Virtual Piggy. "Our Oink rebrand signals our teen focus on their mobile lifestyle with in-store payment options coming in 2014. Moreover, it's critical to reach teenagers when you're trying to impact financial literacy."

It is also important to note that the publicly listed name, Virtual Piggy, Inc., will continue. However, the service will move on known to consumers as the new brand name, Oink.

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