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What is Amazon Redshift?

Posted on 2.24.2013

Big data is apparently the next big market for Amazon. The company recently announced that it would make its cloud-based data warehousing service Redshift more widely available (after a limited release at the end of November 2012). But what is Redshift?

Part of Amazon Web Services, RedShift is a fully managed, petabyte scale data warehouse service – which makes it possible to analyze data (big data) using existing tools but with a far lower cost. Amazon claims that Redshift delivers fast query and I/O performance for any size dataset by using colum bar storage technology and parallelizing and distributing queries across multiple nodes.

Amazon is offering the service at a sliding scale depending on usage. Amazon says that pricing for an on-demand, XL Node, 2 terabyte storage starting at $0.85 per hour per Node, and a reserved instance, one-year contract for the same service at $0.215. The second class of service, the 8XL Node, 16TB storage, is priced between $0.912 for a three-year, reserved instance deal and $6.80 per Node for the on-demand option.

So what does all that mean? Amazon says that means a terabyte of data coming in at less than $1,000. When you compare that to vendors charging ten to twenty times that amount, you can see why it will be so attractive to enterprises looking to reduce operational costs and capital expenditures.

Amazon Redshift integrates directly with Amazon S3 and Amazon DynamoDB. Using AWS Data Pipeline you can pull data from Amazon Elastic MapReduce, Amazon RDS, and your Amazon EC2 databases, allowing you to combine and analyze data from multiple sources with a few simple steps.

StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced it will leverage Amazon Redshift, Amazon Web Services’ fast and powerful, fully-managed, petabyte-scale data warehouse service in the cloud. StrongMail customers will be able to use Amazon Redshift to store and analyze vast quantities of data easily and economically. Using StrongMail’s cutting-edge platform, marketers will have access to all of their consumer data – driving more intelligent consumer insights and leading to more profitable marketing campaigns. 

"To stay ahead, enterprise marketers must use deep data, advanced analytics and intelligent automation to drive better marketing," said Bill Wagner, CEO, StrongMail. "Amazon Redshift’s cost-effective and scalable data warehouse service in the cloud, combined with StrongMail’s innovative and intelligent data platform, attacks one of the industry’s biggest pain points: accessing and harnessing big data.

"By removing the constraints of other marketing solution providers, StrongMail frees customers from limits on the amount, age and type of data required to deliver highly targeted and relevant messaging."

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