What Is Growth Hacking?
Widely credited to Sean Ellis, the CEO of Qualaroo, growth hacking is basically finding unique ways of driving company growth in addition to testing/evolving the techniques proven by other companies. To paraphrase Ellis, those responsible for growth hacking in their own organizations continually scrutinize every business goal, plan (you name it), by their potential impact on scalable growth. Oftentimes, however, growth hacking is scrappy at best. Let's explore a few resources that may help fuel and organize your brand's growth-hacking initiatives.
1. Josh Elman, who has worked on Twitter, LinkedIn and other notable projects gives a great real-life, growth-hacking story. In a nutshell, rather than bringing back inactive Twitter users through traditional methods like email and retargeting, they invested in the product and rebuilt the entire user experienced based on the "aha" moment of a new user. It's a good read.
2. Like in all digital initiatitives, growth hacking efforts need to be driven by data. This video blog offers, "3 Steps to Growth Hacking with Data."
3. This article explores how tech companies are growing their businesses - with little to no money - based on the evolving principles of growth hacking. What's more, it quickly dives into how growth hacking came to be.
4. Looking for more real-world examples? Look no further than to WhatsApp, and how other app makers are 'resorting' to growth hacking.