What is the Best Press Release Distro Service?
There was a time when press releases were one of the secrets to achieving high rankings on the search engines. Those days have come and gone, of course, but they are still an effective way to get the word out about your brand and should really be a part of the broader marketing mix.
There are, however, numerous solutions to help enterprises distribute their release and it's not always easy to tell who is the best. Fortunately, business software review platform G2 Crowd released a report to help make this important decision.
The report, which was based on more than 440 reviews, named Cision and Business Wire as "Leaders" thanks to strong customer satisfaction scores and their large market presence (of the 26 solutions listed in the category), while Marketwired and PR Underground were named "High Performers." G2 Crowd's Grid uses customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data.
G2 Crowd also suggested some key findings from its research. Reviewers, for example, consistently noted the importance of being able to target specific news outlets and media members with press releases, and praised those tools with strong social sharing features. Reviews also mentioned that they would like better reporting and analytics tools, indicating that the ability to measure the reach of press releases is key to understanding the value of the tools they use.