What is WordPress?
:: By Kelly Meeneghan, 1&1 Internet Inc.
When Web professionals embark on a new project, they often resort to WordPress as an open-source application of assisting in the creation of the site. Beginning in 2003 with a simple line of code, the content management system (CMS) is now the backbone for more than 74 million websites worldwide, and the number continues to grow. Even with vast competitors offering similar deliverables, WordPress has still dominated the market.
The application is constantly evolving as the developer community helps contribute new themes and plug-ins to keep WordPress at the top of the market. In fact, over 60 percent of all CMS based websites are built in WordPress, resulting in more than 126,000 downloads per day. The ease of use and installation all prove to be great benefits but perhaps the biggest is that it continues to be free to manage for all users. Website demands ranging from a personal blog to a Fortune 500 company are all achievable without the need to pay a license fee or monthly invoice.
Within the last decade, having an online presence has become instrumental when starting a business. In fact, a business needs a website in order to exist. This is where many owners are turning to website designers and developers for guidance.
Each business with different demands and visions require Web professionals to work within a platform that can adapt to almost every need. WordPress has proven to do just that by offering a vast library of functional and customizable plug-ins and themes. Such design freedom allows the admin to make a website completely unique and cater to their specific audience. Choosing different layouts, color pallets as well as valuable third party applications are just a few examples of how using WordPress can set a website apart and make an impact.
Operating within the application offers the freedom to turn basic websites into interactive channels to properly communicate with their target customer base.
Kelly Meeneghan is a manager for 1&1 Internet, Inc. (www.1and1.com). As a global leader among Web hosts, 1&1 provides businesses with the tools necessary to get online and be successful.