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What Kind of Quiz are You?

Posted on 3.25.2014

If you spend any time on social networks, chances are you have come across dozens of quizzes over the last few weeks that provide answers to life’s biggest questions, such as, “What Super Power Should You Actually Have?” and “What Font are You?

It is no secret that quizzes have quickly become popular among social audiences, who are not only engaging with the content, but also sharing results with their social networks. In order to see the benefit from this type of interactive content, brands need to leverage a technology that can help them create custom quizzes, which is where Qzzr comes in to play.

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Qzzr is a quiz creation tool that can be used by anyone to build, embed and share quizzes online. The quizzes are interactive and can include images and GIFs. It is important to note, however, that Qzzr is free to use, but some features are only available for Pro publishers and marketers. For example, the Pro version comes with a share-friendly embed that drives users to the publisher's website and enables publishers to capture leads.

“We’re seeing publishers use quizzes to get their content out there with more shares and user engagement,” said Qzzr co-founder Josh Little. “Marketers are using quizzes to segment users, drive them to offers based on responses, capture leads and spread brand awareness. Of course, teachers can user Qzzr to quiz their students too. The possibilities are endless.”

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