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What Makes Designers Tick

Posted on 11.30.2012

Lack of feedback, lack of direction, unrealistic expectations and getting paid, are among designers’ biggest client challenges. That’s according to the results of a survey, conducted by 99designs, of 2,379 graphic designers from around the world. And for those companies looking for an optimal designer-client relationship, know what you want, be very responsive and give creative freedom because those are the top-three best client characteristics, as defined by a group of people directly impacting your bottom line. Speaking of, believe it or not, money is not what these designers say motivates them most — creativity is. And when a sometimes inevitable difference of opinions surfaces, know that 44 percent of designers do what the client asks, but makes their disapproval clear. Others just do what the client asks (30 percent), tries to convince the client their idea is better (18 percent), charges the client more (5 percent) or refuses to complete the project (2 percent).

To read about other design hurdles that may be impacting your website’s success, check out Website Magazine’s Web Design Roundtable.

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