What's the Return on Advocacy?
Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy.
Smync's RoA (Return on Advocacy) offering tracks the business impact of word-of-mouth from social to sale, allowing results (e.g. conversions) to be attributed to the original content owner (i.e. brand advocate) even if the link went from one network to another or was shared across multiple generations.
"I truly believe in the effectiveness of social word-of-mouth and brand advocacy for -- dramatically increasing engagement, brand equity and business results," says Smync CEO, Jeff Ernst. Adding, "After years of social metrics based on theorized impressions and antiquated 'eyeball' measurements, C-suite leaders and business owners can now see real results."