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What’s Your Advertising Aptitude?

Posted on 6.03.2014

Thanks for testing your advertising aptitude in the June issue of Website Magazine.

Below you'll find the questions to the Advertising Aptitude quiz as well as the answers. Be sure to check out July's Quiz Time when it's available to test your knowledge of the software industry.



1) Geo-targeted promotions/ads can be applied to which of the following formats:

a. Display ads

b. Mobile push notifications

c. Pinterest rich pins

d. Facebook promoted posts

e. Answer: All of the Above

2) Which channel dominates the advertising space?

a. Social media

b. Mobile messaging

c. Answer: Television

d. Display advertising

e. Print

3) What best describes “dwell rate.”

a. A type of affiliate marketing fraud that increases cost-per-click prices.

b. There is no such thing as dwell rate in online advertising.

c. When website visitors spend a substantial amount of time in the organic search results rather than paid ads.

d. Answer: When users engage with ads by moving their cursors over them but don’t actually click.

e. A number given to the amount of time Web users take to click on ads after they are served to them.

4) What ad targeting information is considered off limits by the Federal Trade Commission?

a. Personal interests

b. Web activities

c. Location data about children over 13

d. Device information

e. Answer: All are OK with proper notice.

5) Which of the following is most true about DSPs and SSPs?

a. A DSP is specifically for e-commerce merchants and a SSP is for service providers advertising online.

b. Answer: An SSP automates and optimizes the selling of publishers’ online media space

c. Both are super slow online marketplaces that don’t sell ad inventory at reasonable prices.

d. DSPs and SSPs are both real-time bidding exchanges that sell exclusively to social networks.

e. None of the above.


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