What’s Your Digital Content Authority?
One of the top reasons for the content marketing movement is to build authority within a niche.
Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise. Additionally, writers, journalists and bloggers can claim their ClearVoice profiles to promote their influence.
Each of the 90,000 indexed writer profiles include a numeric score valuing overall content influence. The score is based on a value of 1 to 100 and is calculated based on an author’s total content output, the prominence of the publisher(s) hosting the author’s content, the total diversity of publishers hosting content and the social reach of the content created. The author’s profile also includes their most recent stories in a pinboard-style format (see image).
“We built ClearVoice because we see a future where content producers own the Web and we want to be a part of that revolution,” said ClearVoice creators Jay Swansson and Joe Griffin. “The Internet continues to be diluted by mediocre content, and the emergence of a new content economy is all around us. As a result, market leaders like Google, Twitter and LinkedIn continue to give more prominence to trusted content producers.”
Later this year, ClearVoice plans to release its content assignment desk and a set of publisher tools that will help brands, publishers and content producers manage their editorial calendar, content assignments and publishing.