What SEMrush Does for Search, App Annie Does for Apps?
A look at the app industry in the last month alone tells us that apps are ready to soar, if they can catch users' attention even at a fraction of what Pokemon Go has. In terms of generating revenue from them, App Annie's app forecast shows mobile in-app advertising gross revenue will grow to $167.1 billion by 2020, a nearly 34 percent compound annual growth rate (CAGR) from 2015. App Annie very much looks to be apart of that growth, announcing a new product that sounds similar to what SEMrush does for search, but what App Annie will do for apps.
Marketing Intelligence is designed to empower app publishers to leverage their data to improve user-acquisition campaigns and to execute cost-efficient, data-driven marketing strategies to scale their app business.
The product focuses on three key areas, which could be game-changers for publishers:
● App store optimization: how to boost an app’s discoverability and presence in the app stores.
● Creative gallery: how to track an app’s ad creatives and network partners in one place, and understand when and where ads are running, and which ones drive results.
● Competitive insights: details of a competitor's app advertising strategy, including the partners they work with, actual creatives, tactics and messaging.
“As every business expands into mobile apps, App Annie is evolving its products to help clients succeed within the app economy. With ever changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily accessible data,” said Bertrand Schmitt, CEO and co-‐founder at App Annie. “Marketing Intelligence allows our clients to benchmark and execute well-‐informed, efficient user acquisition strategies to better scale their app businesses.”