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What to Remember About Keyword SEO

With a recent Google announcement that titles and descriptions are the best opportunity for many websites to optimize their digital presence, perhaps it's time to concentrate SEO efforts on the use of keywords... again.
 
Keyword optimization really sits at the very core of any good search engine optimization campaign, but the question is, what do you need to do and remember to ensure those efferts are effective? First, make sure you're not making any major mistakes. Let's first take a look at two of the most common errors made by search engine optimization professionals today:
 
Targeting Unrealistic Keywords
Picking a set of keywords (the keyword list in SEO parlance) is the foundation of any good search engine optimization campaign but there are some things to watch out for including targeting of totally unrealistic keywords. What you're really looking for is a balance between volume and relevance; an opportunity to appeal to a consumer with a relevant term that has sufficient volume to ensure the effort requried to optimzie doesn't get wasted. It should go without saying but it's best to concentrate only on relevant terms, and for the quickest and biggest bang for your buck, start on the long tail and build from there.
 
Focusing on the Singular Form of Keywords
Sure, most search engines map certain words to a primary term (for example misspellings) but there are numerous variations of terms and search phrases that you'll want to include in the copy/content on your website. There are an abundance of keyword resarch tools available (some of which are listed in the infographic below) and, of course, SEO software solutions that can be leveraged to identify realistic variations of keywords that will be useful to target on your website.

Keyword selection and use is an important part of SEO; spend the time to optimize the digital experience using terms and phrases important to users and you'll find you're on the right track to 'Net success. 

infographic-keyword-selection-guide
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