What You Should Know About LiveIntent
By 2017 there are expected to be more than 4.9 billion email accounts in the world and more than 132 billion business emails being sent and received every day.
Email has, and will continue to be, an important part of a marketer’s arsenal. Email provides marketers with a convenient way to reach massive amounts of current and potential customers at the click of a button. However, just reaching the customer is not enough anymore. Now, marketers are forced to take their creativity to the next level in order to persuade customers to interact with their emails.
LiveIntent is an email marketing platform that offers a one-stop-shop of sorts for advertisers and publishers looking to sell and buy email ad space. Through the platform, marketers deliver targeted emails to their customers based on a slew of dynamic data (e.g. device type, location, demographics, weather and more). By the time a customer has opened an email sent from companies employing LiveIntent, their email will already contain the advertisement or promotion that is deemed most relevant.
For advertisers and publishers, LiveIntent delivers comprehensive reports detailing user interaction allowing marketers to monitor the effectiveness of their emails and make adjustments where needed. Also, LiveIntent’s Media Planning Tool (LFA) allows marketers to preview how their ads will look in publisher’s emails, allowing them to see what needs to be fixed and what works well.
While sending targeted emails does not automatically mean improved conversion rates, it has been proven to bolster performances for some. According to MarketingSherpa, targeted emails increased one e-commerce company’s conversion rate by 208 percent.
With more and more customers demanding relevant ads than every before, it is imperative that companies find a way to deliver relevant and personalized ads.
LiveIntent’s client list includes Disney, Gap, The Weather Channel and Kraft.