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When Do Google Posts Expire?

Local businesses were excited by the introduction of Google Posts, a program that enabled enterprises to publish and publicize content directly on the search results pages when users search for their business. 

Many questions remain about how the service works and industry watchers are continually discovering and learning more and more about the system and best methods for optimization as the days and weeks go by, and as brands begin using the offering. 

One of the questions that has been top of mind with those interested in using Google Posts is how long Posts last. The answer? Approximately seven days. 

While many local businesses were hoping they would be able to select some posts to last for a longer period of time, or limiting how long these posts can appear for just seven days will encourage (force) enterprises to continually publish fresh content if they want to keep attracting attention from consumers. 

As Posts expire, however, Google will apparently send a expiration notification informing the business t and encouraging them to return and publish another. Have you started using Google Posts yet? What's been your experience so far? What else do your fellow 'Net professionals need to know? 

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