Where the Shopping Cart Left Off

Ecommerce solution provider Ordoro, which provides a Web-based software for order and inventory management, has partnered with Ebay and will now make its solution available to Internet retailers using that marketplace.

"We like to say we pick up where the shopping cart leaves off," says Jagath Narayan, Ordoro's co-founder and CEO. "We deal with the unsexy but painful parts of running an ecommerce business, and for small online retailers, it's huge."

The Ordoro platform enables merchants to expedite shipping by integrating shipper accounts (FedEX, UPS, USPS) and providing rate lookup, as well as to manage and control inventory with features such as kitting (combining multiple SKU's into a single product) and tracking among other features.

The alliance with eBay further extends Ordoro's roster of marketplace (e.g. Amazon Seller Central) and shopping cart integrations including the likes of BigCommerce, Shopify, Shoptsite and 3dCart.

"Managing inventory between their webstore and eBay store is a very real pain for many retailers," says Narayan. "With our partnership with eBay, we're able to provide those sellers with a better way."