Which Networks Dominate Ad Retargeting? [Infographic]
The benefits of retargeting are clear – it can boost ad response, be used to acquire customers, increase conversion and more (read 40 stats about remarketing you should know here).
With nearly 90 percent of marketers using the tactic (source: Chango, 2014), many of them may be wondering which U.S. retargeting networks their peers are using.
SimilarTech, a website profiler, lead generation and competitive intelligence tool, partnered with SimilarWeb to detail market share for the top U.S. retargeting networks.
Unsurprisingly, Google Retargeting leads the pack (with 91.5 percent marketshare), but SimilarTech reports that each other network (including Chango, Criteo, AdRoll and Facebook) showed growth in Q4 2014. More data can be seen in the infographic below: