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Who Creates UGC and Why

Posted on 5.03.2016

User-generated content (UGC) is often touted as one of the most effective ways to engage today's consumers.

Not only is UGC seen as more trusted by shoppers than material coming straight from a brand, but it's also more relevant to what a consumer wants out of a company or its products or services. Enterprises, however, are struggling with how to ask for it, leverage it and measure it.

Nicho, a visual marketing platform, recently released an infographic that highlights the importance of UGC and is pretty insightful for anyone on the fence about leveraging this valuable content.

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