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Who's Analyzing Mobile User Behavior?

Posted on 3.28.2016

Understanding a user's activity on a website is crucial to making improvements to provide a better experience for website visitors, leading to improved conversions and more repeat visits.

Since many of today's Internet users are accessing sites on their mobile devices (as well as interacting with brands through mobile apps), it's equally - and increasingly more important - to understand the path that mobile visitors and app users are taking as well; are they leaving at certain points? Are certain elements propelling them to convert?

Thankfully, there are plenty of solutions available that analyze mobile user behavior for enterprises looking to act on those insights, including:

Flurry

Now part of the larger Yahoo Mobile Developer Suite, Flurry provides free insights for brands to measure and analyze activity across their app portfolio to answer questions and optimize app experiences.

Google Analytics

Implementing Google Analytics for Mobile Apps will help brands understand their users more to see what's working and what isn't. For mobile websites, Google Analytics users have a wide variety of mobile-specific tracking when using the mobile reports, such as to compare desktop and mobile conversion rates.

Countly

From user profiles and engagement to conversion funnels and segmentation opportunities, Countly is an end-to-end mobile and Web analytics and marketing platform suitable for enterprises of all sizes, thanks to its many editions including Community and Enterprise.

Webtrends

Using mobile analytics from Webtrends, brands can measure important metrics across mobile websites, mobile app platforms and different mobile form factors to get insights into how mobile is contributing to their bottom line.

Localytics

With its fully integrated Mobile Engagement Platform, Localytics turns data into insights to power personalized engagement on mobile whether it's through push, in-app, email or remarketing campaigns.

Amplitude

From real-time dashboards to cross-platform analytics, brands are able to use Amplitude to understand user behavior (across channels) and act on those insights to grow their companies.

Mixpanel

Among many other features, one of the most impressive mobile offerings from Mixpanel is the ability to A/B test within mobile, from changing the color of a call to action to changing in-app game elements to fully understand the impact on user experience and conversions.


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