Who's In-Market for Your Products/Services?
Search is one of the best indicators of a person’s intent, but those who are selling products and services to business buyers, don’t always know that they are being searched for or what keywords are being used to search for them.
Today, 6sense has announced the launch of SearchSense, a solution that uncovers who is searching for your keywords – providing visibility into which prospects are searching for your products, competitive products or the painpoints you solve.
"As strong believers in the importance of time-based buyer activity data, we’re thrilled to unveil SearchSense to clearly demonstrate who is actively searching for your company, your product suite, your competitors and even your competitors’ products,” said 6sense CEO Amanda Kahlow. “One of our top priorities is continuously evolving the 6sense Exclusive Data Network which collects billions of buying signals and with SearchSense, we’re unequivocally answering the ‘timing’ question to understand when accounts are in active researching cycles.”
SearchSense has the ability to let sales teams know which companies are in-market for their products or services (see image), providing hotter leads and the ability to pitch in a more relevant manner (possibly closing more deals as a result). Of course, what experience that researcher has once he or she gets to your website is equally important, requiring landing pages that actively work to capture more details, as well as inform and persuade the buyer to take action.