Who's Really Using That App?

Website and application analytics platform Similar Web has launched a feature that will provide developers with a more detailed look at app usage and how they compare to the competition.

Developers using App Engagement Insights from Similar Web can now discover how many users have a particular application installed, and how many are using it each day. That's a potential game changer as developers can prioritize features that are more or most in line with users expectations.

The new Similar Web feature also displays how long an application is used, on average, per session, and provides a way to benchmark apps against category averages.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.