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Who's Transforming Travel?

Posted on 10.25.2016

If you’re interested in seeing an entire industry transform, keep an eye on travel where the experience promises to be improved in every phase, from booking and beyond.  

Many of the major technology providers (like SAP Hybris, Episerver) are working with travel brands to better customer engagement and experience. You’ll want to count SDL among players in the airline sector as well with Vanilla airlines, Japan’s newest low-cost carrier, and China Airlines, the largest airline of the Republic of China, selecting SDL solutions to launch global websites. This recent momentum in the airline sector and APAC region adds to SDL’s portfolio of airline customers including ANA, JAL and Eva Air.

For the unfamiliar, SDL supports these airlines to connect with visitors in their native language via all the expected channels. With SDL’s multi-language Web support, airlines can ensure that localized content is published in a timely manner and that e-commerce capabilities meet each customer’s needs. Consumers, of course, naturally prefer to shop in their first language.

“It took just 16 weeks from the start of the project to launch the China Airlines U.S. website” said Jenny Tsao, VP of Passenger Marketing, China Airlines. “This was made possible by SDL’s Digital Experience Accelerator. Following the launch, the amount of traffic doubled with conversion rates increasing by 90 percent.” 

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