Why Google Consumer Surveys Are the Next Big Thing
Collecting user feedback is clearly important to business owners of all sizes (those offline and online), but it can be a costly and sometime very involved process - well, it has been until now.
Last week Google released its Google Consumer Survey product. The solution enables website owners to create customer satisfaction surveys and collect responses (by implementing a snippet of code on their website) from their website visitors.
The first 500 responses are free (limited to four questions) and will run until the site has received/collected the full amount of replies, starting over again each month making it possible to keep track of users' satisfaction over time.
Websites can also customize their questions for $0.01 per response or $5.00 for 500 responses.
The reception thus far to Google Consumer Surveys has been relatively luke warm. Many are welcoming the tool as a terrific supplement to Google's existing services, others concerned that the data collected could be used in some way to influence organic search ranking (which is a little off the wall).
Either way, Google is showing that it's more than just a provider of search-based advertising and a social network wannabee. While it's hard to say that Google Consumer Surveys are the next big thing, the solution could be disruptive and potentially quite useful to online marketers.