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Why Google Consumer Surveys Are the Next Big Thing

Posted on 7.01.2013

Collecting user feedback is clearly important to business owners of all sizes (those offline and online), but it can be a costly and sometime very involved process - well, it has been until now. 

Last week Google released its Google Consumer Survey product. The solution enables website owners to create customer satisfaction surveys and collect responses (by implementing a snippet of code on their website) from their website visitors. 

The first 500 responses are free (limited to four questions) and will run until the site has received/collected the full amount of replies, starting over again each month making it possible to keep track of users' satisfaction over time. 

Websites can also customize their questions for $0.01 per response or $5.00 for 500 responses. 

The reception thus far to Google Consumer Surveys has been relatively luke warm. Many are welcoming the tool as a terrific supplement to Google's existing services, others concerned that the data collected could be used in some way to influence organic search ranking (which is a little off the wall). 

Either way, Google is showing that it's more than just a provider of search-based advertising and a social network wannabee. While it's hard to say that Google Consumer Surveys are the next big thing, the solution could be disruptive and potentially quite useful to online marketers. 


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