Why Is Mobile Search Converting?
The buzz around mobile search today is that mobile searches lead to quick action, causing brands in every vertical to evaluate how they are tracking these valuable conversions.
One way is by simply adding a phone number to paid search ads, which can increase click-through rates by 6-8 percent according to Google. There are other quick ways to get conversion insights from mobile search that are simply flying over most digital marketers' heads, however. For that reason, check out "Mobile Search is Converting. Do You Know Why?" from the July issue of Website Magazine.