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Why Social Media Use Could Decline

Posted on 12.28.2016

People tend to threaten it often, but 2017 might actually be the year that social media users abandon their favorite networks. The reason? In short, to avoid drama. 

Treem (which offers an app solving some of the painpoints exposed in the report) surveyed more than 1,000 Americans to determine how we interact with social media and what we want from social media this year. Treem found that a majority of U.S. users (51.9 percent) are thinking about dropping out from social media in 2017, citing the following top reasons:

1. Fake news
2. Avoiding arguments about Trump
3. Avoiding work colleagues’ desire to connect socially
4. Wanting to avoid parents from connecting
5. Hiding sexual orientation
6. Having more than one romantic partner

For the unfamiliar, the Treem app provides users with another layer of privacy than other social media apps (Treem users control who has access to the information they post and if their posts can be forwarded by others) as well as the ability to organize their contacts and more easily control who may view the information they post. What's more, Treem’s “Explore” functionality, enables users to integrate their favorite content providers, news sources, websites and all things digital into their social media experience while Treem's "Awards" program shares 20 percent of Treem’s value at sale or public offering amongst those users who build the strongest social networks. 

“When it comes to social networks, we’re up-ending the status quo,” said Ken Kaufman, Treem founder and CEO. “We’ve created a totally new way for users to organize and communicate with their contacts, curate and manage their own content streams without advertiser interference, and proactively manage the visibility and privacy of their posts. We’re also rewarding our most engaged users with a real financial stake in the company and its future success.”

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