Why We Don’t Buy

What percentage of shoppers abandon carts in your e-commerce store? 50? 60? 70?! Whatever it is, it is surely a top concern. You are not alone. Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring those shoppers back without annoying them. For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and more.

Sponsored by Bronto