Will GoDaddy's Get Found Help 'Net Pros?
GoDaddy’s Super Bowl commercial that is set to air this Sunday will feature a new product that aims to help small businesses increase their online visibility.
The product, dubbed GetFound, is similar to other local marketing platforms like Yext and Localeze, as it enables businesses to publish important business information across search engines, social networks, location-based sites and mobile apps. To leverage the product, businesses simply need to enter information like address, phone number and store hours into the Get Found platform which then is automatically published across the Web.
Business owners are able to track where their businesses are showing up online, as well as verify the correct information is being displayed. At launch, Get Found will showcase customers on the traditional Web, mobile Web and mobile apps, including Google, Yahoo, Yelp, Bing, Foursquare, YP, Citysearch, TripAdvisor, OpenTable, Local.com, Judy’s Book, MerchantPages and MojoPages.
“An average consumer uses more than two different online sources when looking for information about a business, and when they see missing or conflicted information, they usually go to a competitor,” said GoDaddy Vice President and General Manager of Discovery Marketing Products Rene Reinsberg. “Businesses miss potential revenue when they can’t be found online, and we are making it drop-dead simple for them to get onto all the top websites.”
The Get Found platform starts at $4.49 per month and increases to $26.99 per month for the most robust option. Comparatively, Localeze’s True Identity solution is less than $25 a month with an annual contract. That said, these types of platforms still require maintenance, as business owners need to update important business changes when needed, such as hours, contact information and service offerings. It is also important to note that although these platforms can be a time saver, business owners can save money by submitting their own business listing information to local platforms across the Web.