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Will Twitter Click-to-Call Click with Advertisers?

Posted on 3.11.2014

Twitter's future is on your mobile phone - but not exactly in the way you might think.

In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to call an advertiser with the tap of a finger. Click-to-call really does make some sense for Twitter, particularly as the social network amps up its search functionality and aligns that more closely with its advertising initiatives.

"We've always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness and capturing events and moments," Richard Alfonsi, Twitter's VP of global online sales told Digiday. "Direct response is thinking about the lower-funnel conversion-oriented goals."

So, what do you think? Will Twitter users use click-to-call from the stream?

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