Will You Join #FreeShippingDay?
Shipping costs and speed are typically a deciding factor in whether a shopper completes their online checkout - particularly during the holiday season when they are budgeting for both time and money.
There is, however, a "holiday" just for procrastinators - Free Shipping day, a one-day online event featuring free shipping with no minimum order requirement and delivery by Christmas Eve.
This year the annual event will take place Friday, Dec. 16, and is expected to be bigger than ever (as is online spend on the whole). Retail companies of all sizes can participate.
In its inaugural year (2008) Free Shipping Day had 250 retail participants. In 2011, Free Shipping Day surpassed $1 billion in online sales, cementing its place within the holiday shopping lexicon. This year, Free Shipping Day Founder Luke Knowles expect 2,000 or more stores to participate since it's a couple days earlier than last year."
"What sets Free Shipping Day apart from other shopping holidays is small business participation," said Knowles. "It feels good to place small businesses on the same level as big brands during this crucial sales time. As a small business owner, I know how challenging it is to compete when your marketing budget is limited."
To participate, merchants must offer free shipping with no minimum order requirement and guarantee delivery by Christmas Eve for orders placed on Dec. 16. This year's merchants will be added to FreeShippingDay.com in the coming weeks, though some stores request not to be featured until the day of. Offers will go live at 12:01 a.m. ET on Friday, Dec. 16.