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Williams-Sonoma Goes Global with NetSuite

Posted on 5.14.2013

Williams-Sonoma brought a tight timeline and lofty expectations to its shopping criteria for an agile platform that enabled it to handle the complexity of global multi-channel commerce. The high-end, multi-channel retailer was impressed by the capabilities of NetSuite SuiteCommerce, which it ultimately selected for its global expansion into Australia.

NetSuite CEO, Zach Nelson, made this announcement during his keynote at SuiteWorld on Tuesday, but the brand went live on the platform May 2. NetSuite SuiteCommerce powers four newly launched and individually branded e-commerce storefronts in Australia, combined with NetSuite Retail Anywhere POS as the point-of-sale solution for four new retail stores in the Bondi Junction suburb of Sydney, Australia. 

From planning to retail store opening, NetSuite and Williams-Sonoma report the entire rollout of all these capabilities was delivered efficiently. The NetSuite solution has given Williams-Sonoma, Inc. critical speed, cost reduction and agility advantages to accelerate time to value from its multi-channel Australian initiative with flexibility to readily expand the solution to enter new global markets, according to a NetSuite statement

Australia seems to be ripe for the multichannel picking, as not only have 71 percent of Australian consumers made an online purchase, but they actively research products on social media and search engines before making purchases. In fact, 30 percent of Australian buyers search for the location of the nearest store/supplier for specific products and services (eBay/PayPal, Dec. 2012). For more Australian e-commerce statistics, visit's infographic on the subject.

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