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Win Major Marketing for your SMB

Posted on 10.01.2012

Is your small business in great need of a marketing boost? Prove it.

Interactive advertising agency Blue Collar has teamed up with digital marketing and measurement agency SwellPath to launch JumpStart, a campaign that will give away $100,000 in agency services to an emerging company. Interested business owners must submit a pitch that explains why their company deserves the prize by Oct. 26, 2012.

“It has always been a goal for our agency to make connections with people who believe in hard work and have a clear vision and passion for their business,” said Rob McCready, partner and account director with Blue Collar. “We realize that it hasn’t been the easiest of economic times for business owners and entrepreneurs, so we want to help energize a passionate business that needs our help by offering $100,000 in agency services. We’re looking for a unique and inspired business who offers a great product or service—a small dog with big fight.”

The JumpStart campaign provides a marketing boost to the business with the strongest pitch, which will include resources to evolve an effective and distinctive brand experience that creates demand in the marketplace. Participating entrants must share their business vision and convey their passion in a short essay, and can also include creative examples, such as videos or images, into their submission.

“The proposal isn’t supposed to be elaborate or traditional,” said April Donovan, partner and creative director with Blue Collar. “Our team understands that the best ideas are not created in the boardroom and presented in a three-ring binder. In today’s business environment, creative thinking is critical. We’re looking for client partners who are curious, innovative people who value teamwork, lead by example, and love what they do. We’re most inspired by people with heart and soul who dare to do the impossible.”

After the Oct. 26 submission deadline, the judges will announce five finalists on Nov. 9, 2012. Then the public will be able to vote for their favorite JumpStart business. The campaign’s winner will be determined by popular vote, and will be announced on Nov. 16, 2012.

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