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WinBuyer Pricing Validation

Posted on 6.10.2008

Online shoppers often make buying decisions based on price comparisons - makes sense, right? After all, the Internet is one of the best places to find a good deal.

According to Forrester Research, the U.S. online retail market is expected to reach $335 billion by 2012. WinBuyer addresses this growing market by offering etailers the ability to provide online shoppers with competitive product and pricing information without leaving their site, thereby speeding the time to sale. Further, if the consumer navigates to a different site, the retailer’s site still generates lead-based program revenue.

“While larger ecommerce sites provide competitive product pricing information, no one enables smaller retailers to benefit from the same strategy on their own ecommerce sites,” said Dan Clarke, chairman of WinBuyer. “Online shoppers often make purchase decisions based on price comparisons. With WinBuyer’s technology, it is now easy for any merchant, regardless of size, to deploy precise competitive pricing information on their site, positioning core products as the low cost leader, turning browsers into buyers, and generating click-through revenue.”

The technology essentially positions a retailer’s core products as the "low cost leader." In the end, this increases conversions and positively impacts lead-based revenue (albeit incrementally.) 

WinBuyer For Affiliates/Partner/Publishers:

Common sense dictates that a majority of your online store’s traffic will not end up completing a transaction. Traditionally, these prospective customers would go back to a search engine and continue shopping somewhere else. The problem with this old model is that while you pay for every person that is referred to your site, many are not converted into paying customers. Up until now, this has been widely accepted as "the cost of doing business."

Now, by adding the fully automatic Winbuyer Shopping Widget, you can turn this unused traffic into another asset for your online business. Instead of the user going back to a search engine, thereby earning you nothing, shoppers can continue their search straight from your website. When they purchase somewhere else, you earn a referral credit each and every time.

For any product appearing on your site, the widget presents a list of other online merchants selling the same item. By presenting only stores that are offering the same item for more, you gain a reliable third-party recommendation on your own site while your visitors can enjoy a more interactive shopping experience. If for any reason the prospective shopper chooses to navigate away from your store without purchasing, he will naturally follow the link you provide. This is how you can start profiting from nearly every person that enters your website.

The Winbuyer Shopping Widget: the unique new way to recycle your unused traffic and make more revenue.


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